Privacy Policy
This policy explains what information the mobile game Abyss Fishing (the "Game") collects, why, who it is shared with, and the choices you have. "We", "us" and "our" mean Lanternfish Studios.
The short version: your game progress is stored on your device. We don't ask for your name, email, phone number, location, contacts or photos. For friend features, a small game profile (username, avatar, stats, Fish Log, aquarium) is stored on our server and shown to your friends. Our ad partner (Google AdMob) and our purchase partners (Google Play, RevenueCat) process some device data to show rewarded ads and handle purchases.
1. Who we are
Abyss Fishing is published by Lanternfish Studios, the business name of Kelvin Cao, a sole proprietor in British Columbia, Canada, who is the data controller for the information described here. Contact details are in section 13.
2. What we collect
2.1 Game data stored on your device
Your progress (coins, gems, upgrades, catches and Fish Log, aquarium, settings, tutorial progress and similar) is saved in the Game's local storage on your device. It is not sent to us unless you use the online features below. It includes a random Player ID created on first launch. The Player ID is not linked to your name or any account; it is shown in Settings → Account & Help so support can find your purchases and save.
We don't currently back up your save to a server. If you uninstall the Game or clear its data, your progress is lost.
2.2 Online profile and friend features
When the Game starts with an internet connection, it signs in to our friends service with an anonymous account for your device (no email or password), keeps a sign-in token on the device, and uploads your game profile so friends can find you. The server stores:
- Your game profile: your in-game username, avatar, title, Trophy Gallery
pins, stats (deepest dive, fish caught, coins earned), Fish Log and aquarium layout, a friend
code (like
ABYSS-K7QM3X) assigned by the server, whether you accept friend requests, and when you were last online. - Social activity: friend requests, your friends list, players you block, and preset reactions you send or receive (fixed phrases such as "Nice catch!"; there is no free-text chat).
- Reports: if you report a player, we store the reason you chose (offensive name, cheating or other) and a snapshot of their name, avatar and stats so we can review it. If someone reports you, the same is stored about you.
- Technical data: our hosting provider (Supabase) processes your IP address and basic request information to run the service and protect it from abuse.
Usernames are chosen in-game and should not be your real name.
2.3 Purchases
In-app purchases (gem packs, coin packs, the Starter Pack, the Captain's Pass and cosmetics) are processed by Google Play (and, on iPhone, by Apple). We never see or store your card or bank details. To deliver and restore purchases we use RevenueCat, which receives the store's purchase records (product, price, currency, date, transaction ID), an app user ID, and basic device information such as OS version and country.
2.4 Advertising
The Game offers optional rewarded ads (for example, watch an ad to refill your dive tanks). These are served by Google AdMob, which collects your device's advertising ID, IP address, device and app information, and how you interact with ads. See section 5 for your choices.
2.5 Support emails
If you email us, we receive your email address and whatever you write. The CONTACT SUPPORT button pre-fills your Player ID, the Game version and your device's browser/user-agent string so we can help; you can delete them before sending.
2.6 What we don't collect
We don't collect your real name, phone number, precise or approximate location (beyond what ad and hosting providers infer from IP address), contacts, photos, microphone or camera data.
3. How we use it
| Purpose | Data | Legal basis (EU/UK) |
|---|---|---|
| Run the Game and keep your progress | On-device game data | Contract (providing the Game you asked for) |
| Friend features, profiles, leaderboards | Online profile, social activity | Contract |
| Deliver and restore purchases, prevent fraud | Purchase records, app user ID | Contract; legal obligation (tax and accounting records) |
| Show rewarded ads | Advertising ID, device data | Consent for personalised ads; legitimate interests for non-personalised ads, frequency capping and fraud prevention |
| Moderation and safety (reports, blocks, abuse prevention) | Reports, profile snapshots, IP address | Legitimate interests (keeping players safe) |
| Answer support requests | Email, Player ID, device info | Legitimate interests; contract |
We don't sell your personal information, and we don't use it to make decisions that have legal or similarly significant effects on you.
4. Third parties
We share data only with service providers that help run the Game:
| Provider | What for | Their policy |
|---|---|---|
| Google Play (Google LLC) | App distribution, payments | policies.google.com/privacy |
| Google AdMob and the Google User Messaging Platform | Rewarded ads, consent choices | How Google uses data from partner apps |
| RevenueCat, Inc. | Purchase validation and restore | revenuecat.com/privacy |
| Supabase, Inc. | Hosting the friends service and its database | supabase.com/privacy |
| Apple (iPhone version, when released) | App distribution, payments | apple.com/legal/privacy |
We may also disclose information if the law requires it, to protect players' safety, or as part of a sale or merger of the studio (in which case this policy would continue to apply).
5. Ads and your choices
- Ads in the Game are optional rewarded ads; you choose when to watch one.
- In the EEA, UK and Switzerland, and in US states with privacy laws, the Game asks for your choice through Google's consent form before personalised ads are shown. You can change it any time in Settings → Account & Help → PRIVACY OPTIONS.
- On Android you can reset or delete your advertising ID in your device settings (Settings → Privacy → Ads, or Google → Ads, depending on the device).
- On iPhone, the Game will ask for tracking permission (App Tracking Transparency) before using your advertising identifier.
- With an active Captain's Pass, rewarded-ad rewards are given without showing an ad.
6. What other players can see
Through friend features:
- Your friends, and players you have a pending friend request with, can see your username, avatar, title, stats, Trophy Gallery, Fish Log and aquarium.
- Players who aren't your friends can't look you up by name. Someone who has your friend code can send you a request; they see your profile only while that request is pending.
- Friends who react to your trophies are shown to you, and your reactions are shown to them.
- Blocking a player ends any friendship or request between you and hides each of you from the other.
7. How long we keep it
- On-device data: until you reset progress, clear the Game's data or uninstall it.
- Online profile and social data: until you delete your account. Unanswered friend requests expire after 14 days.
- Inactive online accounts: deleted after 2 years without a sign-in.
- Reports: kept for 1 year after the report is closed, then deleted. If an account is deleted sooner, the report is kept for moderation but its link to both accounts is removed.
- Purchase records: as long as needed to provide restores and as required by tax and accounting law.
- Support emails: up to 2 years after the conversation ends.
8. Deleting your data
You can delete your data without contacting us:
- Progress on this device: Settings → Account & Help → RESET PROGRESS. Uninstalling the Game or clearing its storage also deletes it.
- Online account: Settings → Account & Help → DELETE ACCOUNT deletes your server profile, friendships, requests, blocks and reactions. The in-app DELETE ACCOUNT button isn't built yet (docs/FRIENDS.md phase 6; the server function exists). It must ship with the friends backend, and before then this bullet must not appear.
Request deletion by email. Email support@lanternfishstudios.com with the subject "Data deletion request" and include your Player ID and, if you use friends, your friend code (both in the Game). You don't need the Game installed to ask. We'll confirm and complete the request within 30 days. We delete your online profile and social data and any support emails, and ask RevenueCat to delete its records for your app user ID. We may keep purchase records where tax law requires, and moderation reports without your identity.
9. Your rights
EEA, UK and Switzerland
You can ask to access, correct, delete or receive a copy of your personal data, to restrict or object to how we use it, and to withdraw consent at any time (for ads, through PRIVACY OPTIONS). You can complain to your local data protection authority.
California and other US states
Residents of California and other states with privacy laws can ask to know what personal information we collect, use and disclose, and to delete or correct it. We don't sell personal information for money. Personalised advertising through AdMob may count as "sharing" for cross-context behavioural advertising under California law; you can opt out through PRIVACY OPTIONS in the Game or by emailing us. We don't use sensitive personal information, and we won't treat you differently for using your rights.
To use any of these rights, email us (see Contact) with your Player ID. We may need to confirm the request comes from the owner of the save or account before acting on it. We reply within one month (EU/UK) or 45 days (California).
10. Children
(A) Not for children (13+ / 16+ in parts of the EU): "The Game is not directed to children under 13 (or the minimum age in your country). We don't knowingly collect personal information from them. If you believe a child has given us personal information, contact us and we will delete it." Still consider a neutral age gate before friend features and personalised ads, because the cartoon style may appeal to children.
(B) Mixed audience including children: needs an age screen; under-13 players get only non-personalised ads from Families-certified networks, no advertising ID, and friend features off or limited; and this section must describe it and parental rights under COPPA. Needs a lawyer.
11. Security and international transfers
Data sent between the Game and our servers is encrypted in transit. The friends database allows each player to change only their own profile, and lets players see only the profiles described in section 6. No system is perfectly secure, but we work to protect your information.
Our providers may process data in the United States and other countries. Where data leaves the EEA or UK, they rely on safeguards such as the European Commission's Standard Contractual Clauses or the EU-US Data Privacy Framework.
12. Changes to this policy
If we change this policy, we'll update the date at the top, and for significant changes we'll tell you in the Game before they take effect.
13. Contact
Lanternfish Studios
Email: support@lanternfishstudios.com
Kelvin Caostreet address goes here, Vancouver, British Columbia V5R 1M3, Canada
Lanternfish Studios